The Five Principles

• Effort – Putting forth an exertion of strength or power, physically, or mentally.

• Etiquette – The conventional code of good manners which governs behavior in society; professional and business decorum.

• Sincerity – Honesty of mind or intention; truthfulness. Always tell the truth. Say and do exactly what you mean.

• Self-Control – Control over ones own impulses, emotions, and weaknesses. Always do what you have to do. Finish what you begin.

• Character – The total sum of qualities making up an individual; moral excellence, the person that you really are.